People often ask how we’re able to offer clear aligner treatment at lower prices without cutting corners. The truth is, there are a few important reasons.
First, we’re honest about what we do and why. For many of our patients, straighter teeth were out of reach when they were younger, or still feel unaffordable today. Our goal is to change that.
Second, we’re not just another practice offering aligners—we’ve been leading the field for a long time. We were the very first dental surgery in Australia to introduce payment plans, essentially inventing them in the dental space. We’ve also been one of the largest providers of aligners in the country since 2008, and at one point ranked number two across the entire South Asia–Pacific region. Staying ahead of the game has always been part of who we are.
Third, our size matters. Because we are one of the largest providers, we receive significant savings when ordering in bulk. Instead of keeping those savings, we pass them directly on to our patients.
Now to the part many people miss. Luxury fit-outs come with large loans. Marble reception desks, designer lighting, hotel-style lounges — they look impressive, but someone has to repay the finance behind them. In many clinics, that “someone” is the patient. It is a bit like renting an apartment. Month after month you help pay the landlord’s mortgage. In dentistry, you can end up paying the clinic’s fit-out loan every time you visit.
We chose a different path. Our spaces are modern, calm, and equipped with advanced technology, yet we do not chase extravagance. We already own our locations, so we are not passing on the cost of big loans. We invest in people over chandeliers, training over décor, planning over polish. If you want to pay extra for a luxury lounge, that is your choice, but don’t forget you're paying for something you don’t own. We believe the true warmth of a practice lives in the relationships you build with the team who look after you.
Finally, we’ve built clinics that are modern, welcoming, and equipped with advanced technology—but not unnecessarily luxurious. If you’d like to pay more simply to sit in a marble-clad space with chandeliers, that’s your choice. But we believe the true warmth of a dental practice doesn’t come from designer chairs or polished stone walls. It comes from the relationships our patients build with our team.
A smile is shaped by people, not by décor. What matters most is the care you receive, the trust you feel, and the comfort of knowing you’re looked after by professionals who genuinely care about your journey. A beautiful environment can make you feel good for a moment, but it’s the human connection that stays with you long after you leave.
That’s why we can confidently say: if you bring us a written cost, we can beat it. And we’ll do it without hidden fees, without pressure, and with the peace of mind that comes from a team who has been at the forefront of clear aligners from the very beginning.